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FOX

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Proposition:

The FOX Channel broadcasts are available worldwide. Their launch in India and the Middle East in 2008 is fairly recent. Concurrent to the launch of the channels, as part of their promotional strategy, they were looking at creating an online presence to reach its viewers easily and globally.

About:

FOX Series: An entertainment channel that broadcasts best of television series of US, across the Middle East. Worldwide, it is beamed into more than 50 million homes.

Snapshot:

  • CMS
  • Digital marketing
  • Graphic Design
  • Micro-site
  • Usability Analysis
  • Website

Solution:

The solution required creating a digital experience that enthralls viewers of FOX Series, FOX Movies and FOX History & Entertainment.

The solution included developing the CMS behind the websites, managing content, integration of high-end graphics and creating the website an avenue of powerful promotions of show/movies through games, screen savers, downloads etc.; and transform it into an entertaining and informative experience for its visitors.

Fox Movies: A movie channel which is a vacation destination for the entire family to enjoy, across Middle East. It showcases everything from recent blockbusters to genuine classics starring real icons.

FOX History & Entertainment one of the leading television channels dedicated to history. The channel brings the power of the past to life and satiates India's ever-growing hunger of historical programming.

Industry:

Media and Entertainment

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M: 2127066021
T: 2127066023
E: consulting@icreon.com

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