Entertainment Web Design Solution New Media Website Development NY NYC

Proposition:

Launched in 2008, Imagine TV is a leading Hindi General Entertainment channel. Owned by Turner General Entertainment Networks India Private Limited - TGEN - (a Time Warner Company), the channel’s motto is to “entertain and delight” its viewers through unique, break-through reality programming and soul stirring dramas beyond imagination!

The channel wanted to consolidate its viewership beyond television by leveraging the benefits offered by the digital landscape. For this they were looking for a web solutions company which has proficiency in creating a web presence for the channel across different geographies viz. US & Canada, India, UK and the Rest of the World, based on their target audience.

Solution:

Designing a website for the channel meant that it should go beyond general schedule update to be a complete entertainment package wherein users can interact and engage in the off-air space. For this, the website had to include all the ingredients of the latest web trends, viz. rich user interactive features, clutter free and Web 2.0 design. In addition, it had to be ensured that the design is in tandem with the guidelines of the brand and channel packaging.

Icreon, based on the requirements, set out to re-engineer the existing site structure, its content and tone to match the local taste of the channel’s audience in different geographies. To begin with, Icreon replicated the themes of the shows as the background designs on the website to promote the hottest selling property of the channel during a month.

Further, we created dedicated landing page to promote individual shows. Designed on the show themes, these dedicated pages offer detailed information on the shows such as character bios, recap, storyboard, contest, photo gallery, schedule, set email reminders and downloads. We also integrated You-Tube videos with the solution to enable viewers to watch full episodes and trailers.