Kenya Airways wanted to continue and scale their eCommerce to sell flights online. The challenge for the airline was to drum up more sales from B2B and B2C clients online using a single portal.
Moreover, the portal needed to integrate with existing systems that Kenya Airways already had in place, from ticket readers and check-in tools to baggage insurance providers and discounts.
The goal for the site was: "All of Kenya in a Website." The ambitious nature of the project made us realize that the site would have to be a complete end-to-end solution. This meant booking and purchasing
travel products like flights, hotel, restaurants, and insurance packages all from a single point. It also needed to be easy enough for a family to use, while flexible enough for a business' needs.
Travel agents are able to buy flight, hotel and restaurant packages in bulk, which they can then sell in flexible packages to both consumers and businesses.
The backend of the web application is fully automated, making it the first portal in Africa to have a self-service airline eCommerce tool that requires zero manual entry.
The Travel Portal is actually comprised of 13 separate services that are all intertwined into one – from flights to hotel stays to dinner reservations to travel insurance.
Kenya Airways' marketing team has a series of simple interfaces to completely change content, banner ads, videos, and photography on the site to attract customers.