Icreon and Nat Geo have now worked together for over a decade, building a variety of web, mobile, and social-based digital content. As web, mobile and social have consistently evolved, the nature-oriented media giant wanted a way to manage all of their global assets so that they
could be used across continents. Furthermore, Nat Geo wanted a way to engage with a multi-cultural audience through a variety of languages across multiple devices, from laptops to smartphones to tablets on the dozens of websites that they own and operate.
We worked on the concept of the "Global Repository" as the foundation piece for the platforms. The Global Repository is designed to be a centralized storage facility that would allow multiple departments from
Nat Geo across multiple continents to share key source assets like photography, videos, text, games and advertising material into a single, highly-searchable enterprise content management system.
Different countries are able to deploy their own version of a mobile-optimized website.
Students and teachers have access to an interactive quizzing and games section built against Flash and HTML5.
In addition to internal enterprise search tools, the application outputs search engine-friendly educational media.
The application and sites are engineered to be able to scale up and down based on seasonal demand.