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NAT GEO

The National Geographic Channel's online portals are available in over 133 countries, in 21 languages, and are viewed in more than 100 million households. They host a variety of educational content that focuses on nature, the life sciences, and other biology-based subjects. The global brand was looking for a more integrated way to manage all of their digital properties.

The Challenge

Icreon and Nat Geo have now worked together for over a decade, building a variety of web, mobile, and social-based digital content. As web, mobile and social have consistently evolved, the nature-oriented media giant wanted a way to manage all of their global assets so that they could be used across continents.

Furthermore, Nat Geo wanted a way to engage with a multi-cultural audience through a variety of languages across multiple devices, from laptops to smartphones to tablets on the dozens of websites that they own and operate.

The Analysis

We worked on the concept of the "Global Repository" as the foundation piece for the platforms. The Global Repository is designed to be a centralized storage facility that would allow multiple departments from Nat Geo across multiple continents to share key source assets like photography, videos, text, games and advertising material into a single, highly-searchable enterprise content management system.

The Series Page: Each Series on Nat Geo has a plethora of media content. To facilitate this, Icreon built customizable templates for different countries to use.
Interactive Slideshows: Because nature photography is so core to Nat Geo, collections of photography take front and center on the navigation.
The Best TV Guide: The homepage draws information from up-to-date TV schedules, the latest uploaded videos, and banner content.

Development

The Nat Geo platform is just as much about what’s on the inside as the outside. The CMS is deployed for multi-platform, multi-host architecture environments. An optimized search engine was built to semantically find data for easy data retrieval.
Because different regions have different Nat Geo sites, the CMS seamlessly integrates with multiple web application environments, from Drupal, to .NET, to PHP, so that the same media can be used across different technology stacks.
  • A team of Drupal engineers that have built industry-leading websites and applications for dozens of Fortune 500 companies.
  • A Gold-Certified Microsoft Partner that knows how to leverage VB, C# and MS Developer tools to build scalable web apps.
  • 15 years of PHP Development Experience, utilizing the latest frameworks like Zend, Cake, CodeIgniter & Yi for rapid development.
  • Experts that engineer scalable database-driven applications across multiple industries & numerous technologies.
  • A powerful methodology that allows us to build on the web with the flexibility to add new features into a software quickly.
  • A team of Drupal engineers that have built industry-leading websites and applications for dozens of Fortune 500 companies.
  • A Gold-Certified Microsoft Partner that knows how to leverage VB, C# and MS Developer tools to build scalable web apps.
  • 15 years of PHP Development Experience, utilizing the latest frameworks like Zend, Cake, CodeIgniter & Yi for rapid development.
  • Experts that engineer scalable database-driven applications across multiple industries & numerous technologies.
  • A powerful methodology that allows us to build on the web with the flexibility to add new features into a software quickly.

Key Features

  • Mobile Ready

    Different countries are able to deploy their own version of a mobile-optimized website.

  • Interactive Gaming

    Students and teachers have access to an interactive quizzing and games section built against Flash and HTML5.

  • Search Optimized

    In addition to internal enterprise search tools, the application outputs search engine-friendly educational media.

  • Enterprise Scale

    The application and sites are engineered to be able to scale up and down based on seasonal demand.

Mobile Ready

Different countries are able to deploy their own version of a mobile-optimized website.

Interactive Gaming

Students and teachers have access to an interactive quizzing and games section built against Flash and HTML5.

Search Optimized

In addition to internal enterprise search tools, the application outputs search engine-friendly educational media.

Enterprise Scale

The application and sites are engineered to be able to scale up and down based on seasonal demand.

Results

The number of languages the application can output content in
The number of countries using the applications across South America, Europe & Asia
M+
The number of pageviews the sites can easily scale to with minimal stress