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Playbill Memory Bank

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Playbill is the pre-eminent destination for all things theatre and has been an internationally known symbol of the arts since 1884. The famous Playbill Magazine can be found in theatres and classical arts venues throughout the US on Broadway and various national tours.

Playbill, a New York-based publishing company at heart, saw a need to expand their reach to their audience. As a leader in the digital space, Playbill began its digital strategy in the early 1990’s and launched its first site,, in 1994. Since then, Playbill has increased its digital presence and has digitized its publications through various services, such as Playbill Vault.

However, as technology pioneers in the content distribution industry, Playbill knew there was more they could do. With one of the most active and engaged userbases – Playbill realized that they could better serve their audience by providing a niche social platform that would allow enthusiasts to come together in their love of theater.


In August of this year, Playbill launched the Playbill Memory Bank, a social media website that is specifically designed for theater enthusiasts. Playbill Memory Bank allows users to re-create theatre memories, share them with family and friends and cherish them forever. The platform has seen tremendous adoption already, growing over 225% in a few short months.

Icreon designed and developed the Playbill Memory Bank website. As the name suggests, through this social community, theater-goers can create an online repository of their show memories and make plans for future shows. Users can create their profiles and add shows, images, videos and all their experiences and memories online. To visit the website now, click here.

The platform, which is built on top of Social Engine, is customized highly to capture the most pertinent events. Among others, features of Memory Bank include:

  • Logging plays you've seen (including off-Broadway plays)
  • Making lists such as "Favorite Plays" and "Wish List"
  • Uploading pictures of yourself and your friends at the play
  • Saving images of your tickets
  • "Pitching a plan" to friends to go see a play
  • Sending internal messages
  • Following famous actors and actresses
  • Keeping up-to-date with your friends’ activities


  • Design and UI
  • Dynamic Prototyping and Product Specification
  • Social Networking Product Customization
  • User Acceptance Testing


  • Social Engine

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