Snagfilms & Indiewire came to the mobile team at Icreon looking to enhance their iOS experiences. Together, we defined a unique visual identity for both entities – and built user experiences that catered to the mobile movie watching and mobile movie-commentary crowds.
Both app genres have hundreds of competitors – so it was crucial for us to create unique experiences. On both apps we focused on building a suite of custom navigation capabilities and unique gestures to help the app stand out from the crowds.
Collectively, Icreon built a suite of 4 mobile apps for the iPhone and iPad for Snagfilms and Indiewire. Both apps dynamically pull data from multiple sources, from various DAMs, ad networks & delivery networks.
The apps seamlessly connected with Snagfilms & Indiewire backend system through a series of APIs and ultimately allowed for users to single-handedly manage and sync their accounts through Facebook and Twitter.