TOTO came to Icreon with the objective of overhauling their digital presence. The goal of the website is to show TOTO as an innovator in luxury bathroom products, while successfully communicating TOTO’s vision as a company. On top of it all, it was important to convey the essence of Japanese engineering
in America. With millions of visitors a year, TOTO needed a website that could handle massive amounts of traffic and assets in a relatively short period of time. As new product models are added on an almost daily basis, TOTO needed a backend that could create, import and publish content instantly.
Icreon worked with both branding and UX firms to position TOTO in front of their core audience – architects, hotels, engineers and contractors. Once the design was taken care of,
Icreon developed a completely customized, responsive Drupal-based backend system that would handle massive amounts of traffic and assets simultaneously.
While only displaying a single product page, TOTO can exhibit dozens of SKUs to users instantly based on a multitude of features.
Downloadable CAD drawings and spec sheets of each individual product to see how products fit into your overall plan.
Whether on non-touch or touch based browser, the experience remains consistent across all platforms.
With a single sign on member feature users can save, organize, and compare products in multiple personalized folders.