client

AGU: Transformation.

Advancing Earth & Space Science through a digital ecosystem that fosters the creation of innovative products, provides personalized experiences, and is supported by a data-empowered digitally transformed organization with Sitecore.

the organization
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AGU is an international, not-for-profit organization comprised of scientists and their supporters, working together on a spectrum of scientific topics and issues that span the Earth and space sciences. Their research encompasses everything from the exploration of planets, to studies of the structure and chemical composition of the Earth’s deep interior, to understanding the Earth’s atmosphere and oceans, and the dynamics of climate change.

the challenge
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AGU is dedicated to advancing Earth and space science through the individual and collective efforts of members, volunteer leaders and staff, and in cooperation with other national and international scientific organizations and others who share a commitment to the AGU mission, vision and values.

These aspirations are realized with the objectives that digital transformation will meet. These objectives are to develop a foundation of data, content, tools and practices that are designed to grow and adapt over time. By integrating AGU’s data and content, implementing common technologies and methods, and developing innovative products that provide personalized, high-quality experiences, the outcomes of the transformation process will better meet the needs of AGU users for actionable information in their field, enable new discoveries about trends in our sciences, foster experimentation, and become an increasingly valuable resource to the worldwide Earth and space science community.

AGU galvanizes a community of Earth & space scientists that collaboratively advances and communicates the power of science to ensure a sustainable future.

How would you consolidate 67,000 pages of content and map that to 12 different personas. Let's not forget, personalizing it all.

the solution
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The solution is ongoing. AGU is now thinking like a modern digital business who understands that their digital experience is a platform. A platform that can be built on top of, scaled, and optimized to meet all individual users and members of AGU. The first phased roll out is November 2018. The platform was built on Sitecore 9, and Icreon consolidated 67,000 pages of content on to the one platform leveraging the "Helix Methodology" in the architecture of the platform.

AGU has at their disposal, over 75 dynamic modules that can drag and drop on to a blank canvas so that AGU can repeat and build out their own experiences. This new platform has new operational outcomes as well as customer experiences. It will bring new business models to AGU, new experiences to members and users, and ultimately turn the organization into a data-driven, modern, services, digital business.

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