Case Study: FOX Movies
A new way for Fox Channels to reach their global customer-base of 250MM+ users through interactive iOS and Android tablet apps
FOX Movies is a global unit of News Corp that delivers premium movies and television content in Europe, Asia and the Middle East. It works with 20th Century Fox, Disney, Pixar, Marvel Studios, Warner Brothers, and Paramount Studios to deliver high-quality movies and television series to over 250MM+ homeowners. Looking beyond the 'second screen', the company was looking to build out a mobile experience for it's customers that was a cut above the rest.
Icreon and FOX have worked together for multiple years developing enterprise solutions, from security enterprise content management to complex business automation tools. This time around, FOX wanted to jump into a new medium: the mobile smartphone and tablet space.
To better engage with users, FOX was looking to take advantage of the "Second Screen" experience - a new phenomenon where TV watchers are using multiple devices in conjunction with watching television.
Icreon studied the "second screen" experience and worked with the Fox team to deliver a new concept – the TV Companion. From the get-go, we architected a solution that would allow iPhone, iPad and Android users a way to get the latest information about their favorite shows, set calendar reminders for new episodes, learn about upcoming FOX series, and get access to exclusive content.
Multiple versions of the application were developed to deploy across the different operating systems - a native Android tablet and smartphone app in Java, in addition to iPad and iPhone apps built in Objective C. The content that comes from the app is served through a custom-built API that connects to FOX’s proprietary CMS. To authenticate users, Facebook Connect and OAuth for Twitter were seamlessly integrated for users to be socially connected to other viewers. Users were able to have an all-in-one go connecting them to their favorites shows in real-time.