The Advisory Board Company (ABC) is a global research, technology and consulting firm started in 1979 and based out of Washington D.C. It is the performance improvement partner for 180,000 leaders in 4500+ organizations across the healthcare and education domain.
Today, one of its leading revenue sources is an enterprise hospital administration software, called Crimson, designed to track, monitor, and generate insight from granular patient and doctor interactions.
Crimson began as a small analytics company that looked to increase transparency into the health care industry. The end goal was crystal clear – to make it easier for care providers to access relevant data, and to constantly use that data as a way to improve the national system as a whole.
This simple premise launched a thousand questions, like how to remain in compliance while storing and analyzing electronic medical records, how to scale across the country, and how to convince hospital systems to get on-board. Essentially, ABC needed an tool that could provide a 360-degree view of physician’s performance on key skills, utilization measures, order sets, guidance adherences and patient satisfaction rates.
The proposition was to enhance the care quality for patients through a big-data driven analytics and allow hospital management to assess large-scale hospital group efficacy.