client

Tough Mudder

Delivering on the future state of digital architecture within a rapidly growing brand that is built for the toughest of the tough.

the organization
O

Tough Mudder is an endurance event series in which participants attempt 10-16 mile-long military-style obstacle courses. The first Tough Mudder challenge was held in the United States in 2010. To date, more than 2 million people worldwide have participated in Tough Mudder events, hosting more than 50 events in seven countries across three continents.

the challenge
C

Tough Mudder is a rapidly growing brand with operations and marketing teams dispersed throughout the globe, creating challenges of communication as well as resource efficiency. The Tough Mudder senior IT leadership team was looking for a partner that could work toward identifying and presenting options on the future state of digital architecture to maximize on growth.

A more cohesive global customer experience across a variety of digital presences

How do you constantly grow a brand built for the toughest of the tough? Build a platform that's meant for the same.

tools
the solution
S

By evaluating legacy platforms and identifying long-term business growth, we've been able to embark on a flexible tech roadmap that provides the organization with multiple paths regarding their platform, infrastructure & software strategy.

Working alongside the existing Tough Mudder marketing and technology teams, Icreon has been able to provide on-site services to innovate on their engineering process towards a scalable scrum implementation that emphasized continuous integration

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