Ferrarri’s current communication system wasn’t under their control, and licensing fees were beginning to cause a problem. They sought a technology partner that could build a new system that would allow for more effective
communication channels between Headquarters and individual dealers. Specifically, they wanted a platform where they could broadcast news, events, and communications as well as send out notifications and emails on a large scale.
Icreon and senior leaders of the IT team at Ferrari went through extensive brainstorming and protoyping sessions to develop the requirements of the project. In order to develop the new system, Icreon would have to
migrate the existing system to a customized Drupal backend. With the system built as a custom extranet, individual dealers have controlled access to post events, news, amongst many other bulletin related items.
Dealers can get quick pricing estimates on car parts and option sets with real time information and quotes.
Users can sign into the backend from a variety of devices using the same username, password, and credentials to access all portals.
A repository of all documents, dealers can post news and bulletins on marketing, sales, and all financial services.
Admins can easily manage individual dealers, regions, and staff all from a single location.