What is a digital roadmap?
A digital roadmap is a strategic canvas to help visualize your company’s vision and objectives. It provides a highly granulated version of your company’s approach in technologically centric and customer-oriented viewpoint. It provides the rhythm to synchronize objectives with digital streams to optimize and improve the operational aspects of your company. Every industry is rolling with constant change. Thus, digital roadmap integrates all elements of your business to help you a construct a viable strategy that promotes growth and innovation.
Do you need a digital roadmap?
Digital roadmaps are primarily for technological centric companies’ is a myth. Icreon has worked across diverse array of industries and clientele, not necessarily technological oriented, and helped them digitally strategize to bolster their businesses namely Fox Channel and New York Road Runners.
Digital optimization is applicable to any company that is seeking growth in the market. To keep up with the velocity of your organization, you need to innovate. Digital strategy provides a consolidated benefit of the above attributes. Hence, your company can grow, optimize and innovate.
Digital roadmap is an indispensable element of a successful digital transformation. It provides the effective guidance to progress with the process of digital transformation.
How to build a digital roadmap?
To construct a digital roadmap is a comprehensive process that requires integration of key drivers, customer requirements, potential constraints and end deliverables. It is a flexible document that undergoes multiple rounds of iteration as new features/modifications emerge. Due to its holistic nature, it is accessible across all parts of the business and acts as a GPS of the company’s progress and strategy.
Below are important key points to build an effective digital roadmap:
- Define your company’s objectives - There are several integral factors that work harmoniously to define a company’s vision. Clearly recognize these factors and identify your company’s end deliverables. Tools like SWOT analysis and Cost-benefit analysis can highlight the weak areas. This kind of thorough analysis should be performed periodically to assess your company’s progress.
- Recognize your relevant stakeholders - Placing customer experience at the heart of your digital strategy will provide the differentiation advantage over your competitors. Thus, understand what your users want. Building the digital roadmap requires collaborative action of all stakeholders involved. Check for the relevance of the all the stakeholders involved and their level of impact on the roadmap. Avoid including redundant data that will not enhance the digital roadmap.
- Be flexible - The digital roadmap should not have a rigid angle. Starting with initial data, it will evolve with influx of pertinent data and improvements in the business. It should be reviewed on frequent basis and updated with real-time analysis to remain viable. The roadmap is serving long-term and short-term goals. Thus, it should be updated to be used at all times.
- Outsourcing - With companies having the expertise is digital road mapping, consulting these companies is also an effective choice. Third-party analysis and benchmarking can help your company explore the competitive landscape from different angles. This external perspective will eliminate any bias or unrealistic expectations and provide a pragmatic validation. Experienced consultancies can aid your company to strategically review your goals and sketch the pathway to achieve these goals.