Create tighter relationships with their constituents by engaging more effectively through digital means
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Icreon works with member-centric organizations & associations that are passionate about driving value to their members & constituents. We work with senior marketing, development & program leaders at Associations to drive transformation of the customer experience.
Today's modern association competes with an increasing number of third-parties, from even more niche-associations to freely available forums to the plethora of research & information available publicly. Gone are the days where associations had a monopoly on their consituents' share of mind (and share of wallet)
At Icreon, we've worked with a number of associations to re-strategize their member-facing experiences and have helped them create tighter relationships with their constituents by engaging more effectively through digital means
We have done this through a variety of means, but it all start at the top. Digital is transforming the way associations monetize their constituency, advertise to new potential constituents, and empower their staff to serve constituents. Because of this, we have a variety of methods we undertake to help enable our clients:Digital Association Roadmapping - a process where by Icreon's senior team works with executives within an association to understand and map out goals and objectives for the association in the short-, mid-, and long-term to ultimately plan out an effective digital & platform strategy to surpass those goals.
Digital Constituent Experience Strategy - which involves breaking down detailed constituent segments and identifying the right constituent journeys and pathways to take them down.
Constituent Data & Analytics Assessments - which enables management teams at associations to take better control of their future growth plans by understanding their most 'profitable' and worthwhile areas to invest in through the use of advanced reporting, dashboards & analytics.
Digital Experience Development - which executes on the most pressing digital needs of an organization, from building out new member portals, managing member subscriptions through Ecommerce & enabling association operations run smoothly. These would be typical tasks that legacy AMS's haven't been able to keep up with
Our team members have worked with a number of associations & member-based organizations to achieve true digital transformation: