Integration

Platforms & Systems Integration

Developing solutions that connect your marketing, sales & operations technologies together via scalable and reliable methods

Integrating systems is a means to an end. The true goal is eradicating information silos

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Icreon works with marketing, sales & operations leaders to robustly interconnect digital systems. Our systems integration practice enables businesses to connect a variety of first party, third party & commercial off-the-shelf technologies together.

Furthermore, because most system integrations today happen via web-services (and are relatively manageable) - we emphasize scalable systems integration design. This means three things: how to integrate systems that don't downgrade performance or compromise on the user experience, how to integrate systems in a way that can be abstracted and the work can be reused, and how to integrate systems so that each future system takes less time and brain power than the system integrated prior to it.

The future of Platform Integration

Data platforms constantly evolve. For the longest time, flat-files were our systems of records. Then came along ERPs and ledger based systems, only to be superceded by the CRM and its ecosystem. Today, CDPs are the in-vogue record-keeper. The future of systems integration lies in being able to utilize abstracted infrastructure so that as the next wave of platforms come along, the effort to integrating into them is a cinch.

Icreon's Systems Integration practice is demonstrably Unique

Most Systems Integrations teams rarely think about the long-term net goal of the system being integrated into a business. The nature of system integrations is about installing the platform while minimally configuring it to meet the licensing requirements set in place by SaaS product vendors. Icreon's approach is markedly different.

At the outset, our systems integration strategy diverges from other consulting firms. During the initial phases of any initiative, we focus on only two goals: identifying how to best fill the existing digital gap, and identifying how best to connect with the existing digital ecosystem. This ensures that the requirements of the business mould the technology decision-making process, not the other way around.

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thoughts

We take a principled approach on systems integration which lets us move at steady or high velocity without needing to cut corners

Thoughts and Considerations

Re-useable

Architecting a system so that it can be invariably be extended or adopted across different business units

Configurable

Developing flexible interfaces that enable businesses to accelerate their de-siloization as the business adopts them

Fail-resistant

Monitoring, correcting & maintaining integrations as they are tested through varying use cases

Conscientious

Enabling systems that integrate with each other while keeping an eye on performance, security & up-time

Cloud-powered

Utilizing the latest in cloud technologies to simplify the nature of systems deployments across a business

AWS
Azure
Bamboo
Blue Prism
Cloudflare
Docker
Google Cloud
Jenkins
JIRA
Mongo
Mulesoft
MySQL
Oracle
Pentaho
VSTS
Zapier

Common tools, platforms & frameworks used by our Systems Integration Teams

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