Web Solutions

Web Development

Utilizing the web to power businesses

We develop customized web solutions tailored to your business

what we do

Web Development (also known as Web Application Development or Web Portal Development) allows businesses to develop software on the web.

At Icreon, we utilize the latest in web technologies to build scalable, enterprise-grade web solutions across a variety of verticals.

Everything from sophisticated web applications to robust enterprise-grade websites – we help businesses develop on the web to provide powerful software to the world in real-time.

Our process focuses on building the right solution from start to finish. We emphasize utilizing agile practices, combined with the right planning and preparation so that we can be flexible and pivot rapidly during an engineering and development process, while also having the blueprint and foundational elements pre-determined throughout the strategy, requirements & user experience design processes.

What is the future of Web Development?

Counter-intuitively, the web as we know it is dead. In it's replacement is a thriving ecosystem of digital experiences, tools & marketplaces that exist beyond laptops and smartphones. From smart appliances (such as watches and trackers) to augmented reality through Oculus & Hololens, to enabling intelligent sensing through IoT, the power of the web and the cloud will continue to grow far beyond the 2D experiences we're traditionally accustomed to dealing with.

Our Approach to Web Development

The future of web apps, cloud apps, & web development lie in the ability to create a more compelling customer experience. We hear that phrase 'customer experience' all the time in today's digital world, but the question is what does it truly mean? In addition, when we talk customer experience, are we also talking about how to augment the employee experience, the stakeholder experience, the donor experience, or any other fill-in-the-blank experience? The short answer to that is yes! And for us 'customer experience' isn't some vague catch-all phrase.

We tactically define how to augment customer experience through the use of two key principles: personalization & intelligence. We zone in on creating personalized experiences that treat our audiences as if we were talking to them specifically. And we continuously infuse intelligence into CX by evaluating and utilizing the latest tools available in artificial intelligence and machine learning so that our experiences can respond back to customers naturally, whether it's through a site, a voice conversation a mixed-reality experience or otherwise.

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A few of the themes we prioritize when building web-based solutions

Thoughts and Considerations


Creating experiences that can easily play-nice with other cloud- and legacy platforms


Leveraging the latest in HTML, Frontend & API technologies to manage technology obsolescence


Imagining experiences that create customer delight, engagement & stimulate platform loyalty


Making properties that leverage data and patterns to anticipate user behavior


Connecting platforms with global infrastructure to create platforms that are truly world-reaching


Tailoring sites to the implicit and explicit needs of its user to create more contextual 1:1 journeys


Tools we use to design & develop enterprise-grade websites & applications

solution in action


How the Web is Impacting Your Business

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The Importance of UI in Today's Web

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How the Web is Impacting Your Business

Web applications are often the lifeblood of an organization. Whether it’s marketing a brand online, providing a digital storefront, or creating a central repository through a content management system - web apps are critical for businesses today. The various functions and capabilities of a web application or website are often tied to the perception of a brand.

Reaching the right customers through optimized content, and immersing visitors with effective web design techniques allow for many businesses to differentiate themselves from competitors. But when a website lags behind in terms of trending technologies and approaches to web development, the increasingly tech-savvy consumer will negatively judge a brand by their website.

In the same way that retailers and restaurant chains strategically assess and carefully implement updates to physical locations, brands should hold their websites to the same scrutiny and attention to detail. If you’re wondering whether or not your own website is meeting the expectations of today's digital consumer, the following list will help you assess a website and decide if it's time for a redesign or complete rebuild.

Does Your Website Respond to the Range of Visitors?

Mobile devices are the new standard when it comes to computing. We are officially in the Post-PC era when it comes to the device of choice for consumers. In fact, 25% of all web traffic in the world came from a smartphone or tablet.

Not only do websites need to be optimized for mobile, but they must also attend to touchscreens and finger-tips rather than a mouse click. Buttons, content, and other user interface features must adapt to smartphones and tablets. If not, consumers will encounter a clunky mobile version of a website and end their visit.

Are Load Times Preventing Transactions?

Website load times are more important than ever when it comes to reaching consumers online. Some studies have gone to pinpoint how each additional second of load time can reduce online sales by 7%. Given that many consumers are spending hours a day with light-weight speedy mobile applications, that expectation regarding responsiveness and quality will carry over to websites whether brands like it or not.

To counteract this problem, brands must consult with web development companies and web design teams to discover what aspects of a website are holding it back from optimal performance. Is it poor code? Are images and video files bulking down the website? There are countless factors that come into play. Brands should also reach out to their web hosting provider to assess bandwidth usage and potential solutions.

Is the Approach to Design Updated?

Studies have shown that visitors will judge a website within 6 seconds of seeing the homepage. This reality drives home the importance of compelling and immersive web design. Website design evolves at a tremendous rate, meaning that talented designers who position themselves at the crest of innovation are necessary to stand out in today’s increasingly digital landscape.

A recent Nielsen study found that the average American spends around 60 hours every week on a digital device. This adds up to a consumer base that is increasingly perceptive when it comes to critiquing digital experiences (specifically when it comes to the redesign of a website or mobile app). Mobile apps have also added to the pace of progress in web design.

Catering to touchscreens has resulted in the proliferation of flat design on many websites. Often times when the technical features of a competitor’s website are equal to your own, design elements can serve as a final factor in communicating the spirit of a brand.

Are Website Visuals Effective?

Many studies have shown that visual messaging can supplement written content and increase engagement with a page. Specifically for eCommerce operations presenting products to consumers, images and high quality visuals are the gateway to finalizing transactions.

Strategic use of graphics can also amplify the impact of web design. Specified visuals that help drive home the idea of an article, or the call to action on a landing page, are central to today’s web experiences. Another aspect of visuals to consider is the physical size of the files on a website. Clunky images can have a direct impact on load times and usability of a page.

Is Content Relevant and Targeted?

Written content is still critical despite the popularity of YouTube, Vine, and Instagram. Text must be adapted for the age of mobile users. Screen sizes are smaller and touchscreens have replaced the mouse. In the same way that graphics and icons have changed in response to finger-tips, the design of written content must take into account mobile users.

Larger text, the use of sub-sections, and shorter more focused content writing is central for today’s websites. Not only does the written content detail a company’s services and products, it can also serve as a channel to distribute calls to actions (such as singing up for a white paper, or filling out a contact form).

The Importance of UI in Today's Web

In today’s technology-driven world, designing a website with a friendly user-interface (UI) is one of the most challenging jobs. Even veteran web designers are having issues acclimating to the ever-changing world of web development trends. Unless a UI satisfies the users’ expectations, a website will have little value for all website visitors. It might include all the necessary functions and features, but users must be comfortable with an intuitive UI.

Every business user has a different approach for a preferred UI for the website. The focus should be on meeting their business expectations while attending to their own tastes and preferences. Strictly emulating trendy web design styles won’t help, but focusing on the user intent will make for a successful website.

Strong communication channels between the web development team and potential users, end-user documentation, and effective feedback systems are central to optimizing a website. So let’s take a look at the processes that lead to an effective UI and a great end-user experience for website development.

Business Workflows and UI Design

Consistent iteration of UI should also be kept into consideration. Location of call-to-action buttons, color schemes and wordings in message labels should be experimented with throughout the website. The more intuitive the interface is, the easier it is to use.

And the best way to identify if a UI is intuitive or not is to continually receive feedback and apply the insight. This lowers down training and support costs for website development that melds with their existing preferences.

A successful web design and development project rests with identifying and incorporating the needs of users. When introducing a new website, there is a serious chance of disrupting processes and taking away from the productivity and efficiency gains. Constant communication with intended users is the only way to ensure a website will meld with their existing workflows.

Web design companies must commit to consistent feedback and iteration sessions. They should establish a deep understanding of the preferred website of the users. The more you constantly communicate with them, the more insight a team will have of their needs.

These proactive strategies serve to build a website that aligns with user requirements. While web developers focus on technical aspects of the website, web designers need to emphasize usability.

Usability is Crucial to Website ROI

UI plays a significant role in making or breaking a website. While the business functionality is important, the way a website provides it to users is just as important. No matter if your website is technically excellent, if your users don’t like it they won’t use it, and ROI will not be achieved.
To be successful in developing a website, don’t underestimate the value of UI design and its usability. Focus on them from start and you will deliver a user-friendly website with a user experience that leads to greater productivity.


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