Every day, important union-related resources are needed by players and information needs to be pushed their way by the MLBPA. In an increasingly mobile world, players use tablets and smartphones on a daily basis, constantly connecting to their latest feeds. As a result, the
prime directive was to build compelling smartphone and tablet apps that communicate messages in English and Spanish. To accommodate baseball players' device preferences, we needed to support multiple operating systems from iOS to Android and Windows Phone.
From the start, MLBPA and Icreon worked at a breakneck pace to develop the players app. We started out by understanding the most desired features of the players - from retrieving the latest
information, to looking up team schedules, to bookmarking specific players’ rights. We then worked together to launch an app that could essentially serve as a player's digital resource center.