PowerBI Consulting & Development

Combining the 4 phases of data: Reporting, Analyzing, Monitoring & Predicting to enable better decision making across all all layers of an organization

Today, successful organizations are more "Moneyball" and less "Mad Men"

what we do

Icreon works with analytics and data leaders, typically on the Marketing and Operations side, to help get the most out of their information. We do this by being a Microsoft Gold Partner and aligning ourselves on one of the strongest Business Intelligence and data analytics platforms in the marketplace, PowerBI.

In addition to work on data and analytics strategies with our clients, we work directly with operational stakeholders, such as data scientists, machine learning researchers, and analysts to craft out the best ways to implement a PowerBI implementation from start to finish. This includes evaluating how to aggregate data, what the most pertinent statistical models are, and the best ways to visualize them for varying stakeholders.


PowerBI is a leader in Business Intelligence in both the Gartner Magic Quadrant and the Forrester Wave

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We practice a disciplined approach that ensures businesses get the most out of PowerBI and advanced analytics implementations



Creating clear problem statements for the business that we can use as a north star to define our implementation strategy


Deciding what aspects of the business to measure and determining the best ways to measure them


Ingesting information from a variety of first-party and third-party sources to centralize and organization's raw data


Interpreting the results of data collection by using advanced models to find trends within your business


Putting new business practices into place to take advantage of the prior data analysis and repeating the loop

Why we look at PowerBI as a Framework, and how that matters

When most organizations think of PowerBI, they think of it as a ‘business intelligence’ product. We actually view it through a different lens, and see it more as a Framework. Because business intelligence can apply to so many different domains - marketing (analytics), sales (pipeline stats),  operations (efficiency dashboards) & management (performance oversight) - just to name a few, the use cases of the product are wide varying. This is the first way we see PowerBI as a framework. It’s able to stand as a ‘mesh’ that cuts across various departments within a business, serving one core purpose, providing insight and visibility into the organization. The second way we see PowerBI as a framework is because of its flexibility. We use PowerBI to integrate data from dozens of different data sources and file systems. From Excel, CSV & EDI to real-time data streams, we’re able to pull data from almost every type of organizational platform.

In addition, we’re also able to recombine data from all of these core platforms into reports & insights that can sit anywhere, from an organization’s own digital experience to third-party platforms they leverage. Why does this matter? Because as organizations’ mature in their adoption of data analysis & data-driven decision-making – this mindset helps gives us the freedom to present insight in whatever way works best for a business. We perceive data through 4 distinct lens: Reporting (what happened), Analysis (why it happened), Monitoring (what’s happening now), & Forecasting (what might happen). Because there are so many ways to leverage data as a business, it’s important to have flexibility in how you get, assess & interpret that information.

big-data ready?

Leveraging PowerBI, our teams help organizations'  forecast major business KPIs and outcomes using big-data & AI

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