Salesforce

Building a better Salesforce through, you know...

Enabling Sales (and marketing) forces within organizations to position, educate & close more systematically.

Known for our ability to leverage Salesforce to scale sales pipelines

what we do
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As a Salesforce Consulting Partner, Icreon works with businesses to augment their sales & marketing capabilities on the Salesforce Cloud. Today, because Salesforce has become such a large platform with products & services across every aspect of most businesses, there’s a tremendous challenge in knowing which products to choose, how to integrate them into your business, and how to get the most out of them.

Our Salesforce consulting team works with brands on identifying which parts of the Salesforce Marketing, Sales & Commerce Clouds make the most sense for them. Because Salesforce strictly uses a cloud-model, we often see organizations that don’t make the best use out of their paid subscriptions. Oftentimes, this lies in a mis-aligned strategy and planning phase. To solve this, we have members from our Salesforce team work with sales & marketing team from our clients to truly understand their use-cases, and then subsequently work with IT & Salesforce themselves to re-align the sales & marketing strategy.

For Pre-existing Salesforce Customers

Salesforce recently acquired Demandware, an Ecommerce Platform, to add to their service offering, and are integrating it as "Salesforce Commerce Cloud"

Find out how this affects you
services

With Salesforce, there are a dozen ways to solve the same problem, here's how we approach any implementation we tackle

Services

Strategy

Identifying Sales, Marketing & Operational goals that may be a good fit for SFDC (Salesforce.com)

Selection

Narrowing down the numerous SFDC technologies and selecting the ones best appropriate for your organization

Standardization

Utilizing SFDC's standard nomenclature to build out data models/objects that work best with standard SFDC workflows

Integration

Connecting your SFDC ecosystem to third party platforms, such as your MA, Ecom, ERP, DMP & CDP platforms

Optimization

Improving on workflows by assessing the type of data and information you're gathering and how staff use it

Salesforce is more than just CRM; this is how we see it

Salesforce may have started out as a mid-market Customer Relationship Management software, but today, it's transformed into a full-service (and slightly-overwhelming) platform. Leveraging the power of the cloud, Salesforce has grown its capabilities into a number of other arenas. Today it has: Wave - which is a data & analytics platform for reporting and insights, Marketing Cloud - a marketing automation platform which enables real-time 1:1 conversations with customers, Service Cloud - a helpdesk platform, Commerce Cloud - an Ecommerce platform for digital sales, and Einstein - which is an AI layer on top of all Salesforce products. There's a lot that they offer as a platform provider, and it's tremendously challenging to know how they all fit together.

With this comes the major challenge that almost every Salesforce product is license and per-user based, which can mean mounting recurring costs for any business. While the products themselves are best-in-breed, the obvious downside is not seeing ROI on implementing a Salesforce product because adoption and socialization are low within your business. As a Salesforce-certified partner, our team works hand-in-hand with your departments to identify what products might be good fits for your team, how they might best integrate with your existing digital ecosystem & how to maximize ROI from them by ensuring your teams use the platform and ensuring that the platforms truly enhance your customer experience.

For Diverse Ecosystems

Want to get a better handle on how to blend your investments in Salesforce with non-Salesforce tools and technologies in marketing, Ecommerce & Analytics?

Talk to a Salesforce Integration Strategist
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